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Instagram gets real with pop-up photo exhibit

Instagram has fast become the social platform of choice for artists to share their work–think Richard Prince or Takashi Murakami–but at Photoville, a wildly popular photography exhibition in Brooklyn, Instagram itself is an exhibitor.

The first of the two exhibits, Everyday Projects, is a collection of photos from eight shared Instagram accounts. It is a fascinating and at times sobering first-hand look into the diurnal habits of a disparate collection of communities around the world, including Eastern Europe, Jamaica, Iran, Africa and elsewhere.

The second exhibit, World Voices, is curated by Instagram’s community team and consists of some 70 Instagrammers. Much like the previous exhibit, its goal is to create “a collection of moments in the lives of [Instagram’s] global family.”

Pamela Chen, Instagram’s editorial director, told The New York Observer that Instagram had been discussing the idea of publicly exhibiting work posted to the platform for some time, “and Photoville is a natural fit in many ways. It’s community based, open to the public, and has a grassroots feel that resonated with us.”

Photoville resides in a pop up gallery space made up of 60 re-purposed shipping containers near the Brooklyn Bridge.

Combining photo exhibitions with talks and workshops, it’s expected to attract some 80,000 people during its 10-day run.

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