From Instagram to Booking: How Consumer Content Engages, Wins and Retains Travelers
Watch the replay and view the slides to learn how to use traveler-generated photos to engage guests and drive direct bookings.
See how Commune Hotels & Resorts successfully uses customer photos to drive inspiration, engagement and bookings.
Learn how leading travel brands use Instagram both as a channel that inspires travelers to initiate bookings, and as an unparalleled source of visual content that drives engagement and bookings throughout the omnichannel. Every customer photo that companies can reuse in marketing – happy children jumping on a hotel bed or a traveler sipping a cocktail during her poolside lunch – communicates the all-important experience of “being there” to prospective visitors. Inspiration galleries – visual reviews that lead to the booking path – and carousels of traveler photos on property pages illustrate the many facets of the hotel experience, and offer travel brands a fun, inexpensive way to drive new bookings. At the same time, these digital experiences foster ongoing engagement with customers, and enable brands to gather information about travelers’ habits.
In this workshop you’ll learn:
- How leading travel brands such as Commune Hotels & Resorts are using Instagram and other social media channels as an unparalleled source of visual content
- Why traveler-generated photos are the best at communicating the all-important experience of “being there” to prospective visitors
- How to use traveler-generated photos to drive significant increases in booking, traffic, engagement, and the bottom line