Case Study: Pepe Jeans

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Pepe Jeans had a bold idea: To promote the launch of its new Powerflex Jeans by encouraging people to share semi-naked videos of themselves – quite a challenge to say the least. Find out how Pepe Jeans, with Olapic’s support, leveraged influencers and a multi-channel activation to inspire over 1,500 people to share their videos in the #GetItOnChallenge.

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