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Podcast Episode Six: A Proactive Approach to Social Media

This year, we introduced the Olapic podcast series, Your Brand in the Real World. Today, we’re releasing our sixth episode: Taking a More Proactive Approach to Social Engagement, where we chat with Cory Bradburn, the Digital Community Manager at Golf Digest, a division of Condé Nast.

In this edition, Cory shares how Golf Digest uses social media to engage a variety of audiences in proactive ways—from professional golfers to casual fans. He also discusses methods for marketers to better utilize their data to create more meaningful stories with impact.

Listen to the podcast below to pick up some tips for building a more proactive social media strategy, and be sure to check out the full series, at Happy listening!

Episode on iTunes


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