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Research: The Mid-Year E-Commerce Outlook

Retail brands are constantly shifting their marketing budgets and technology investments in order to connect with consumers across their increasingly non-linear paths to purchase. More than ever, consumer-generated content is becoming a powerful tool for brands looking to engage and convert their top customer segments.

To find out how brands are employing user-generated, or earned, content in their marketing efforts, Olapic partnered with Worldwide Business Research to survey retail marketing leaders.

Image Source: / By: clark street mercantile

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