At the start of next week (Sept. 26-28th), over 5,000 digital marketers will descend upon Dallas for the biggest digital retail event of the year: Shop.org. With six keynotes, 132 speakers, countless exhibitors, and parties complete with all the #swag, we imagine you will leave with your suitcase brimming… and if you do it right, some of the best digital retail knowledge the top global brands have to offer.
Despite the excitement, it can also be a bit dizzying to nail down exactly what to focus on at the summit. That’s why we’ve decided to put together a quick guide below with our suggestions for the best activities and events to attend. Check out our top five tips for retailers & e-commerce experts, alike, to get the most out of what the summit has to offer:
#1: The Can’t-Miss Keynote
Amongst the plethora of keynotes at Shop, the first session we deem as a “can’t miss” is Shelly Palmer’s and Alon Cohen’s chat on, Winning the Internet Trifecta — Content, Community, and Commerce. As one of the Earned Content experts in our industry, the topics: content, community, and commerce consistently remain at the forefront of what we care about and believe digital marketers need to succeed in the future of our ecosystem. Don’t miss these brands as they chat about their unique approach of marrying these ideas to create a better experience for their users.
#2: Get Your Dance On!
After a day filled with sessions, meetings, and networking – we know you’re looking for a place to unwind, and what better way to do that than to shuffle on down to party the Texas way with hot food, cold beers, and even a line dancing lesson at the Retail Bullseye VIP Party, sponsored by PowerReviews & Olapic.
#3: Gimmie A Break(out)
Was that punny? Maybe not, but we’re sure this breakout session will be more entertaining! These smaller events are a great way to join your peers and learn about what the future has in store for our industry. And what a better way to do that then to join, The Future of Retail 2017: Trends Shaping the Digital Experience, which has the potential to be particularly fruitful, as we’re always excited to explore the social, technological, and physical forces influencing consumer behavior to create better shopping experiences.
#4: Meet New Friends
What good is a conference if you can’t catch up with friends? At Olapic, we’re excited to hear from some fascinating speakers representing our clients and partners, such as, American Eagle, The Container Store, Facebook, and Listrak.
#5: The Best Booth in Town
And last, but certainly not least, we hope you’ll stop by booth #1033 to say hi! You’ll get to meet some of the best earned content experts in the biz, who will demonstrate how your brand can active the content your consumers are already creating. But just to sweeten the deal, we know you’re stopping by to grab some selfie flashes & to enter to win an iPhone 7. If that’s not enough, we’re strategically placed right next to the snack bar if you need to refuel ?
See you there!