Spin User-Generated Content Into Brand-Building Gold
User-generated content (UGC) has forced brands to take a more honest and authentic approach to their marketing efforts. In recent years, many brands have embraced their consumers’ content, using it to build more impactful brand experiences.
In this November 2016 report from Forrester Research, Inc., B2C marketers will learn how to tap the potential of UGC, turning it into a powerful brand asset. Readers will gain a specific methodology to strategically leverage UGC, supported by documented use cases from brands like NYX Cosmetics, Procter & Gamble’s always, Vans, and YouTube.