Traditional retail has been undergoing a powerful disruption in recent years. As consumers largely shift toward a fragmented, digital-first buying journey, brick-and-mortar retailers are struggling to engage audiences and drive return foot traffic.
At Olapic, we believe that encouraging the creation of user-generated, or “earned” content in-store can help revitalize physical environments and increase engagement across channels. But how can brands transform their physical spaces and motivate their customers to create content while in-store? To find out, Olapic recently partnered with Kantar Added Value to analyze images collected from six global retail brands, uncovering four key steps to building better in-store experiences.