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Strategy Guide: Unleashing Earned Content for Modern Marketing Success

The volume of content being produced in our world today is, for lack of a better term, overwhelming. And much of that content is visual, as users share their experiences through images on platforms such as Facebook, Instagram, Pinterest, WhatsApp, and Snapchat.

We call this visual user-generated content, “earned content.” In this strategy guide, readers will learn how to collect, curate, permission, and activate images already being created by their loyal customers to develop more authentic marketing experiences, and deeper customer relationships.


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