Have you ever wondered exactly how much value you are getting from your marketing stack? Evaluating technology vendors and making marketing tech buys is tough. Measuring the success of those platforms is even tougher. To help make the selection process a bit easier, Olapic commissioned Forrester Consulting to conduct an in-depth case study quantifying the financial impact one brand experienced with the use of Olapic as its vendor of choice for earned content collection, management, and distribution.
Olapic creates value for our customers and for one brand specifically, we created more than $2.5 million of benefit value over three years. The Total Economic Impact™ of Olapic, a May 2017 commissioned study conducted by Forrester Consulting on behalf of Olapic provides a deep dive into the challenges and goals one brand faced working with earned content and how Olapic was able to solve many related issues while providing measured performance and tangible ROI.
Known for its thorough ROI analysis, Forrester conducted a financial analysis based on four key pillars including: benefits, costs, flexibility, and risks associated with using the Olapic platform, to provide a quantifiable and verified overview of the financial returns one customer experienced from purchasing Olapic.
Don’t take our word for it, read what our customer has to say about using Olapic and see how Forrester has calculated an impressive ROI of 680% with payback in less than a month. Check out some of the key findings in the below infographic.