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Video: Cannes Lions 2017 Update

A brief overview of the Cannes Lions 2017 panel conversation about if brands are able to manufacture authenticity. Featuring Olapic’s co-founder, Jose de Cabo, Mars UK’s VP of Marketing, Michelle Oliver, Facebook’s Head of Agency Partnerships, Ed Couchman, and AMV BBDO’s Joint CSO, Bridget Angear. Watch the video below¬†for more tips how brands can drive authentic marketing connections with their customers.