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Video: Cannes Lions 2017 Update

A brief overview of the Cannes Lions 2017 panel conversation about if brands are able to manufacture authenticity. Featuring Olapic’s co-founder, Jose de Cabo, Mars UK’s VP of Marketing, Michelle Oliver, Facebook’s Head of Agency Partnerships, Ed Couchman, and AMV BBDO’s Joint CSO, Bridget Angear. Watch the video below for more tips how brands can drive authentic marketing connections with their customers.

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