With the rise of connected devices, brands have greater access to customer data than ever before. But how are brands leveraging this data to better understand the preferences and purchase history of their audiences? While these fundamental changes have created an opportunity for more targeted advertising, it’s also resulted in a challenge:
How can marketers deploy truly personalized marketing experiences, at scale, to meet their customers’ growing expectations?
Watch our webinar with guest, Bronto, to learn how to drive contextual e-commerce experiences and inject your marketing with personalized content to better succeed across the new buyer’s journey.
Andrew Gonzalez, Sr. Director, Solutions, Olapic
Greg Zakowicz, Sr. Commerce Marketing Analyst, Bronto