Consumers expectations are continually evolving and growing. Since people crave authentic content, user-generated content (UGC) is a crucial part of the marketing strategy for many brands today. However, ‘users’ aren’t the only group of influential content creators you can leverage.
Your employees can provide a unique and engaging voice and become your brand’s best advocates. As a variant of UGC, employee-generated content (EGC) is a great asset you can harness to drive performance and sales, build trust, strengthen your brand, and grow your business.
Watch our on-demand webinar to learn top tactics to get started with your EGC strategy and discover best practices to get the most out of the content your employees produce.
Speakers:
Tim Palmer (Senior Account Manager)
Megan Kresinske (Director, Marketing)
Topics:
- Why is employee-generated content valuable?
- First steps to employee advocacy.
- Quick tactics you can implement to tap into the EGC opportunities.
- Brands doing it right with EGC.