Consumers expectations are continually evolving and growing. Since people crave authentic content, user-generated content (UGC) is a crucial part of the marketing strategy for many brands today. However, ‘users’ aren’t the only group of influential content creators you can leverage.
Your employees can provide a unique and engaging voice and become your brand’s best advocates. As a variant of UGC, employee-generated content (EGC) is a great asset you can harness to drive performance and sales, build trust, strengthen your brand, and grow your business.
Watch our on-demand webinar to learn top tactics to get started with your EGC strategy and discover best practices to get the most out of the content your employees produce.
Tim Palmer (Senior Account Manager)
Megan Kresinske (Director, Marketing)
- Why is employee-generated content valuable?
- First steps to employee advocacy.
- Quick tactics you can implement to tap into the EGC opportunities.
- Brands doing it right with EGC.