NYX Professional Makeup, one of Olapic’s most digitally-savvy customers, sets the standard for innovating across channels while maintaining an authentic brand voice.
Watch the replay to see how NYX thoughtfully approaches its mix of channels, incorporates customer feedback throughout its marketing strategy, and determines which content formats will resonate most with its audience. Plus, you’ll learn six key takeaways you can apply to your own brand’s marketing strategy.
Bernice Merlini, E-commerce and Digital Marketing Director, NYX
Justin Picciano, SVP of Customer Success, Olapic