Watch our webinar replay to hear from Total Retail and Olapic as we explore the influencer landscape, define fraud and how to mitigate it.
Word-of-mouth marketing is taking off but the landscape is messy. While marketers and industry experts debate how to best monetize our advocates, ambassadors, influencers, subject matter experts, bloggers, and celebrities, there are those looking to fraudulently manipulate the system to their advantage. As the industry continues to search for ways to improve advocate marketing while addressing deceptive activity, Olapic is leading the charge and releasing new, automated tools to help detect misleading and false behavior and manage influencer and brand risk. Watch our webinar to learn how to navigate the influencer marketing industry and avoid influencer fraud.