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Social Media’s Elusive Goal: Return On Investment

Olapic has used its technology to take branded and user-generated social media content to populate product pages or the homepage of a client’s digital flagship. Like many others, Pau Sabria, cofounder of Olapic, acknowledged that a challenge thus far in the space has been that there’s still no clear way of quantifying the direct effect social media has on sales — which is how Olapic came about in the first place four years ago.

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