West Elm, the furniture and housewares retailer, has been consistently testing user-generated content (UGC) across channels for the last few… Read More
New “Earned Content Platform” Positioning Reflects the Company’s Role in Helping Brands Take Advantage of the Explosion of… Read More
It is not enough to just have a library of media to choose from when trying to target your market;… Read More
Olapic’s Jose de Cabo talks visual marketing, the future of earned content and what’s so special… Read More
Two visual marketing startups are teaming up — Olapic is announcing that it has acquired Piqora. Both companies promise to… Read More
NYX, an affordable makeup brand available at stores like CVS and Target (but not higher-end Sephora), opened its first storefront… Read More