How the rise of user-generated content changes marketing
User-generated content has become an important part of content marketing, with consumers being part of a brand’s strategy. Read More
marketing strategy
West Elm Is Lifting Sales by Using Customers’ Instagram Photos in Facebook Carousel Ads: return on spend is better than than normal
West Elm, the furniture and housewares retailer, has been consistently testing user-generated content (UGC) across channels for the last few… Read More
Olapic Unveils New Global Brand Identity and Positioning
New “Earned Content Platform” Positioning Reflects the Company’s Role in Helping Brands Take Advantage of the Explosion of… Read More
Visuelles Marketing zieht alle Blicke auf sich
Instagram hat den unaufhaltsamen Aufstieg der visuellen Marketing Revolution ausgelöst. Was das für das visuelle Content-Marketing bedeutet und wie Marken… Read More
This NYC Startup Addresses The Most Basic Aspect of This and You’re Probably Doing it Wrong
It is not enough to just have a library of media to choose from when trying to target your market;… Read More
Marketing in the age of Instagram
Olapic’s Jose de Cabo talks visual marketing, the future of earned content and what’s so special… Read More
The mother of all earned visual content campaigns on Earth Day
With Earth Day upon us, we’ve hunted for the most exceptional customer-generated campaigns celebrating 46 years of a movement giving a… Read More