Marketers think they own the brand. They don’t. Consumers own the brand
How can you manufacturer authenticity? It’s an oxymoron – it’s either authentic or it’s manufactured, isn’t it? A strategist,… Read More
visual commerce
Three digital innovations from the Oasis website replatform
Oasis describes three innovations the retailer has introduced to its eCommerce business as it unveils its new website. Read More
Making E-commerce more human with AI and UGC
From McDonalds’ virtual reality Happy Goggles to Sony’s tiny in-ear personal assistant, 2016 is set to be a year where… Read More