It is not enough to just have a library of media to choose from when trying to target your market; you also need to know what the optimal piece of content is for whatever end you are trying to achieve. While it’s unlikely that you can do this on your own, Olapic can. Olapic the visual marketing platform allows you access to media content as well as feedback on how well you are targeting. The company has been making it their job to help you reach your customers effectively and thus far they have done just that.
We spoke with Olapic CEO and Founder Pau Sabria about the company which is already used by brands such as Anthropologie, Coach and North Face, about their previous fundings as well as where they are going next.