Retail
|Case Study: IKEA
IKEA, the world’s largest furniture retailer, came to Olapic to deploy a user-generated content strategy to show a more accurate… Read More
E-Commerce
General
|Webinar: User-Generated Content Effectiveness. What Works?
Watch the replay of the IAB Make Mobile Work Webinar to hear from Olapic, Jukin Media and Storyful as we… Read More
General
|Straight Talk: 5 Surprising Insights from Influencers
Last week during Outdoor Retailer, North America’s largest tradeshow… Read More
General
|Tiers of influence: how to drive share of voice in a digital world
Building influence in today’s digitally-driven, highly connected networks can be challenging. Just consider the number of influencer marketing #fails in… Read More
General
|Content Is Still King: How Authentic Content Drives Conversion
The modern purchase path is unpredictable – sometimes circuitous, sometimes direct, sometimes it’s strictly online and completed in a matter… Read More
General
|Olapic chosen by Walmart as trusted visual content provider
Olapic has been selected by Walmart, the world’s largest retailer, to help its brands push user-generated and influencer-generated content to… Read More
General
|Olapic chosen by Walmart as trusted visual content provider
Olapic has been selected by Walmart, the world’s largest retailer, to help its brands push user-generated and influencer-generated content to… Read More
Beauty
|Retail
|Fashion
|Luxury
|Overheard at Shoptalk: 4 key trends on the future of retail
Each year, Shoptalk brings the world of retail and ecommerce together for three days to share knowledge, explore new technologies,… Read More
General
|Playing with Fyre: Maintaining trust in the influencer age
You’ve likely heard of Fyre Festival, the failed luxury music experience founded by millennial entrepreneur Billy McFarland and Ja Rule. Read More
General
|5 Trends Inspiring the Future of Brand Authenticity
What is authenticity? No question is more hotly debated or relevant today because marketers’ roles have fundamentally changed. Their brand… Read More
General
|Product Update: Save time and production costs with multi-format videos
We’re excited to announce that Content in Motion now enables you to create multiple aspect ratio videos in just one… Read More
General
|5 Trends Inspiring the Future of Brand Authenticity
What is authenticity? No question is more hotly debated or relevant today because marketers’ roles have evolved. Marketers have gone… Read More
General
|Why Short-form Video Should Be Part of Your Holiday Campaign
Holiday shopping isn’t what it used to be, in large part due to the surge in online retail and smartphone… Read More
General
|Youth Marketing Strategy Recap: the psychology and technology of social media
Building lasting connections with consumers in this fragmented, distracting world can be challenging – especially when it comes to Gen… Read More
Fashion
|Case Study: Elabelz
ELabelz is an online ecommerce fashion mall – aiming to be the largest in the Middle East. With full collections,… Read More