General
|Unilever Foundry + Olapic Case Study
Learn how Unilever Foundry and Magnum Ice Cream integrated user-generated content in their marketing campaigns for improved metrics. Read More
Media
CPG
|Consumer Identity and How Brands Should #ThinkContent
“The number one reason people share content is identity,” said Shafqat Islam, founder of Newscred at their 4th annual #ThinkContent… Read More
Media
|What Does Will Smith Know About Marketing Strategy?
A few weeks ago, I had the pleasure of attending this year’s Marketo Marketing Nation Summit in Las… Read More
CPG
|Olapic
|OlaView: Budweiser Gets Patriotic for the Summer
In this week’s special “Friday the 13th” OlaView report, we promise not to scare you too much [Bad joke, I… Read More
General
|Addressing the 4 Micro-Moments in Today’s Consumer Journey
Over the past several years, increasing technological innovation has led to a dramatic shift in consumer-behavior. As a consumer, ask… Read More
Beauty
|Beauty Works Embraces Consumers with Earned Content
Beauty Works, a luxury hair extension brand, had been looking to harness the power of social… Read More
General
|Media
|Doritos, Animal Planet, and How Super Bowl Marketing Became Authentic
By now, most of us are aware of the annual tradition that is the Doritos #CrashTheSuperBowl campaign. Coming… Read More
Luxury
|Earned Content Will Help Luxury Brands Gain Relevance in a Digital World
It is no secret that luxury brands are reluctant to try new new things. “Trendy” technologies – or any digital… Read More
Retail
|Fashion
|Adidas Interview at Festival of Marketing 2015
Michael Jedamski, Manager Digital Products and Services at Adidas, discusses how the brand leveraged earned content in their digital marketing… Read More
Beauty
|Lady Gaga Makes a Selfie Splash with Shiseido in Japan
Celebrated Japanese beauty brand Shiseido is the latest company to jump on the UGC bandwagon with its 2015 New Year’s… Read More