Retail
|Fashion
|All Saints’ Interview at Festival of Marketing 2016
AllSaints Global Social Media Manager, Cass Gowing, explains at the Festival of Marketing 2016 how the brand’s social media team… Read More
Media
General
|Pokémon Go Explodes, While Brands Hope to ‘Catch ’em All’
Unless you’ve been living under a rock, it’s unlikely you’ve been able to avoid the cultural phenomenon that is “Pokémon… Read More
General
|Unilever Foundry + Olapic Case Study
Learn how Unilever Foundry and Magnum Ice Cream integrated user-generated content in their marketing campaigns for improved metrics. Read More
CPG
|Consumer Identity and How Brands Should #ThinkContent
“The number one reason people share content is identity,” said Shafqat Islam, founder of Newscred at their 4th annual #ThinkContent… Read More
Media
|What Does Will Smith Know About Marketing Strategy?
A few weeks ago, I had the pleasure of attending this year’s Marketo Marketing Nation Summit in Las… Read More
CPG
|Olapic
|OlaView: Budweiser Gets Patriotic for the Summer
In this week’s special “Friday the 13th” OlaView report, we promise not to scare you too much [Bad joke, I… Read More
General
|Addressing the 4 Micro-Moments in Today’s Consumer Journey
Over the past several years, increasing technological innovation has led to a dramatic shift in consumer-behavior. As a consumer, ask… Read More
Beauty
|Beauty Works Embraces Consumers with Earned Content
Beauty Works, a luxury hair extension brand, had been looking to harness the power of social… Read More
General
|Media
|Doritos, Animal Planet, and How Super Bowl Marketing Became Authentic
By now, most of us are aware of the annual tradition that is the Doritos #CrashTheSuperBowl campaign. Coming… Read More
Luxury
|Earned Content Will Help Luxury Brands Gain Relevance in a Digital World
It is no secret that luxury brands are reluctant to try new new things. “Trendy” technologies – or any digital… Read More
Retail
|Fashion
|Adidas Interview at Festival of Marketing 2015
Michael Jedamski, Manager Digital Products and Services at Adidas, discusses how the brand leveraged earned content in their digital marketing… Read More
Beauty
|Lady Gaga Makes a Selfie Splash with Shiseido in Japan
Celebrated Japanese beauty brand Shiseido is the latest company to jump on the UGC bandwagon with its 2015 New Year’s… Read More