General
|Research Report: The Role of Visual Content in Today’s Buyer Journey
Download our full report to learn how brands like Dr. Martens, IKEA and Walmart use content created by consumers to… Read More
Research
General
|How short-form video is transforming digital marketing
If a picture is worth a thousand words, a mere minute of video is worth millions. With users quickly adopting… Read More
General
|Webinar: User-Generated Content Effectiveness. What Works?
Watch the replay of the IAB Make Mobile Work Webinar to hear from Olapic, Jukin Media and Storyful as we… Read More
General
|Tiers of influence: how to drive share of voice in a digital world
Building influence in today’s digitally-driven, highly connected networks can be challenging. Just consider the number of influencer marketing #fails in… Read More
General
|5 Trends Inspiring the Future of Brand Authenticity
What is authenticity? No question is more hotly debated or relevant today because marketers’ roles have fundamentally changed. Their brand… Read More
General
|5 Trends Inspiring the Future of Brand Authenticity
What is authenticity? No question is more hotly debated or relevant today because marketers’ roles have evolved. Marketers have gone… Read More
Travel
|Video: Hostelworld Case Study
Hostelworld, the world’s top online hostel-booking platform, went through a recent rebrand that included a transition to incorporating user-generated content… Read More
General
|Brand Talks: Creating Connections. What does it mean to be believable?
What does it mean to be believable? This was the core question explored by a trio of speakers at Brand… Read More
General
|Youth Marketing Strategy Recap: the psychology and technology of social media
Building lasting connections with consumers in this fragmented, distracting world can be challenging – especially when it comes to Gen… Read More
General
|Webinar: Building a Performance Video Strategy with BounceX
Watch our webinar replay to hear from BounceX and Olapic as we discuss how short-form video can connect the dots… Read More
General
|Why Short-Form Video Is Facebook’s Advertising Darling
Video content has always been critically important to a successful marketing strategy, used to entertain and engage audiences… Read More
General
|Why Instagram @Mentions Are a Brand’s New Best Friend
Earlier this year, Instagram announced updates to its API and accelerated… Read More
General
|Beauty
|Strategy Guide: How Beauty Brands Can Build Better Customer Experiences
Beauty brands have undergone a powerful evolution in recent years. With the rise of ephemeral visual platforms like Instagram… Read More
General
|Why GDPR Will Enable Better Relationships Between Brands and Consumers
The General Data Protection Regulation (GDPR) represents a foundational shift in the way that personal data privacy is… Read More
General
|Olapic
|Webinar: 3 Trends Redefining the Role of the Modern CMO
According to our recent report, where marketing leaders from six global brands were interviewed, modern CMOs will need to address… Read More