General
|Research Report: The Role of Visual Content in Today’s Buyer Journey
Download our full report to learn how brands like Dr. Martens, IKEA and Walmart use content created by consumers to… Read More
Tech
General
|How short-form video is transforming digital marketing
If a picture is worth a thousand words, a mere minute of video is worth millions. With users quickly adopting… Read More
General
|Webinar: User-Generated Content Effectiveness. What Works?
Watch the replay of the IAB Make Mobile Work Webinar to hear from Olapic, Jukin Media and Storyful as we… Read More
General
|Tiers of influence: how to drive share of voice in a digital world
Building influence in today’s digitally-driven, highly connected networks can be challenging. Just consider the number of influencer marketing #fails in… Read More
General
|Co-Creating Brands of the Future: A Recap of Brand Talks London 2019
“In terms of authenticity and market relevance, we find that user-generated content plays a big role…UGC helps us fulfill the… Read More
General
|Content Is Still King: How Authentic Content Drives Conversion
The modern purchase path is unpredictable – sometimes circuitous, sometimes direct, sometimes it’s strictly online and completed in a matter… Read More
General
|Olapic chosen by Walmart as trusted visual content provider
Olapic has been selected by Walmart, the world’s largest retailer, to help its brands push user-generated and influencer-generated content to… Read More
General
|Olapic chosen by Walmart as trusted visual content provider
Olapic has been selected by Walmart, the world’s largest retailer, to help its brands push user-generated and influencer-generated content to… Read More
Beauty
|Case Study: Weleda
What started in 1921 as a pharmaceutical laboratory, with its own plant garden, is today a world-leading manufacturer of certified… Read More
General
|5 Trends Inspiring the Future of Brand Authenticity
What is authenticity? No question is more hotly debated or relevant today because marketers’ roles have fundamentally changed. Their brand… Read More
General
|Product Update: Save time and production costs with multi-format videos
We’re excited to announce that Content in Motion now enables you to create multiple aspect ratio videos in just one… Read More
General
|5 Trends Inspiring the Future of Brand Authenticity
What is authenticity? No question is more hotly debated or relevant today because marketers’ roles have evolved. Marketers have gone… Read More
General
|Product Update: New Features in Content in Motion to Streamline Video Creation
We’re excited to introduce a number of new features to Content in Motion that will help you create,… Read More
General
|Why Short-form Video Should Be Part of Your Holiday Campaign
Holiday shopping isn’t what it used to be, in large part due to the surge in online retail and smartphone… Read More
Travel
|Video: Hostelworld Case Study
Hostelworld, the world’s top online hostel-booking platform, went through a recent rebrand that included a transition to incorporating user-generated content… Read More