General
|Research Report: The Role of Visual Content in Today’s Buyer Journey
Download our full report to learn how brands like Dr. Martens, IKEA and Walmart use content created by consumers to… Read More
Trends
General
|Webinar: Better Together: Harnessing the Power of UGC & IGC
Watch the replay of our webinar to see how you can leverage the power of both user and influencer-generated content… Read More
General
|How short-form video is transforming digital marketing
If a picture is worth a thousand words, a mere minute of video is worth millions. With users quickly adopting… Read More
Retail
|Case Study: IKEA
IKEA, the world’s largest furniture retailer, came to Olapic to deploy a user-generated content strategy to show a more accurate… Read More
General
|Webinar: User-Generated Content Effectiveness. What Works?
Watch the replay of the IAB Make Mobile Work Webinar to hear from Olapic, Jukin Media and Storyful as we… Read More
General
|Straight Talk: 5 Surprising Insights from Influencers
Last week during Outdoor Retailer, North America’s largest tradeshow… Read More
General
|Tiers of influence: how to drive share of voice in a digital world
Building influence in today’s digitally-driven, highly connected networks can be challenging. Just consider the number of influencer marketing #fails in… Read More
General
|Co-Creating Brands of the Future: A Recap of Brand Talks London 2019
“In terms of authenticity and market relevance, we find that user-generated content plays a big role…UGC helps us fulfill the… Read More
General
|Content Is Still King: How Authentic Content Drives Conversion
The modern purchase path is unpredictable – sometimes circuitous, sometimes direct, sometimes it’s strictly online and completed in a matter… Read More
General
|Olapic chosen by Walmart as trusted visual content provider
Olapic has been selected by Walmart, the world’s largest retailer, to help its brands push user-generated and influencer-generated content to… Read More
General
|Olapic chosen by Walmart as trusted visual content provider
Olapic has been selected by Walmart, the world’s largest retailer, to help its brands push user-generated and influencer-generated content to… Read More
Beauty
|Case Study: Weleda
What started in 1921 as a pharmaceutical laboratory, with its own plant garden, is today a world-leading manufacturer of certified… Read More
Retail
|TOMS is Leading the Way for Brands in the Age of Authenticity
TOMS has long been a brand focused on more than profitability. Since its launch in 2006, the company has been… Read More
Beauty
|Retail
|Fashion
|Luxury
|Overheard at Shoptalk: 4 key trends on the future of retail
Each year, Shoptalk brings the world of retail and ecommerce together for three days to share knowledge, explore new technologies,… Read More
General
|Playing with Fyre: Maintaining trust in the influencer age
You’ve likely heard of Fyre Festival, the failed luxury music experience founded by millennial entrepreneur Billy McFarland and Ja Rule. Read More