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Trust, security, and data protection

What consumers should know about allowing brands to use your photos.

Know your rights.

Olapic’s goal is to provide a platform that is safe and trusted by both consumers and brands as they collaborate to improve the experience of shopping online.

Here’s what we all should keep in mind when taking, tagging, uploading, and sharing photos.

What consumers need to know.

Why brands want to use your photos.

Brands want to use your photos because they’re real. The pictures you take with your favorite new thing, or on a memorable trip, can help other people decide what their favorite new thing might be, or a place they want to visit next.

A great photo you take can make the shopping or booking experience better for someone else; that’s why brands want to use them.

Your photos can’t be used without consent.

If you post a photo on a social network and add a brand’s hashtag, the brand will consider that a sign that you want them to see that photo and may want to use it on their website. Additionally, if you post a photo and use a branded location tag, the brand may comment on it asking for permission to use it.

You own the copyright in your photos.

A photo that you take is your creation and you own the copyright. By adding a hashtag a brand has promoted to that photo, you can respond to that brand’s request for content. If a brand asks you to use your photo for a marketing initiative and you respond “yes”, you might see your photo in that particular initiative — but it’s still your photo.

If your Personal Information changes, or if you wish to exercise your right to be forgotten, you may correct, update, delete or deactivate your information from our records by contacting Olapic at

A photo that you take is your creation and you own the copyright.

What brands need to know.

Protecting relationships with your fans is the top priority.

Consumers who take the time to post high-quality photos with your products and use your brand hashtag are probably already big fans of your brand. Respecting their photo rights is the best tactic to protect your relationship with them.

Consumers can change their minds.

At Olapic, trust is not a best practice, it’s the only practice. An Instagram or Twitter user may decide to make his or her public profile private. In this case, we’ll remove his or her images from your brand’s Media Library and web gallery, except for images where explicit rights have already been granted.

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