What is authenticity? No question is more hotly debated or relevant today because marketers’ roles have evolved. Marketers have gone… Read More

Holiday shopping isn’t what it used to be, in large part due to the surge in online retail and smartphone… Read More

Beauty brands have undergone a powerful evolution in recent years. With the rise of ephemeral visual platforms like Instagram… Read More

Continued technological and mobile disruption, combined with constantly shifting consumer preferences, have made the modern shopper’s journey more complex than… Read More

To have staying power today, CMOs must be nimble—constantly adjusting their marketing strategy and execution to accommodate advances in technology… Read More

Technology has transformed all facets of our society, from the way we work, to the way we communicate with friends,… Read More

Video is a powerful component of an intelligent content mix. Today, as digital trends evolve, brands are investing further in… Read More

At Olapic, we clearly know the value user-generated, or earned, content has to power brand experiences and influence purchase decisions. Read More

Driven by the combined rise of mobile technology and the proliferation of social media, consumers want to be informed, entertained,… Read More

It’s no secret that social media influencers hold a lot of power when it comes to impacting consumer decision-making, but… Read More

Marketing, and commerce, have always been visual concepts. Today, however, this is especially true as photos, videos, and other visual… Read More

With increased competition globally, an emerging and growing set of marketing channels, and constantly shifting customer preferences, brands are rightfully… Read More

For retailers, planning for the holiday season began several months ago. While the holidays represent enormous opportunity for brands to… Read More

For travel brands, competing in an increasingly experience-driven economy is quite a challenge. Marketers must engage travelers with authentic, personalized… Read More

Traditional retail has been undergoing a powerful disruption in recent years. As consumers largely shift toward a fragmented, digital-first buying… Read More