According to Olapic’s Global Consumer Report, respondents trust user-generated content (UGC) 7 times more than brand-owned advertising. Join our live webinar to learn how brands can succeed with UGC in 2017.
Emerging Trends in UGC and Implications for Brands
Luca Benini SVP at Olapic
(previously Head of Consumer Research at Yahoo)
As we dissect the results of our consumer report, we’ll uncover findings including how consumers turn to UGC for product inspiration and what motivates consumers to share content about a particular brand or product.