How NYX Delivers Visual Authenticity Across All Touchpoints
Tuesday, November 7th, 2017, 11 AM ET / 4 PM GMT
(Recording will be sent to all registrants)
Join us for a webinar during which we’ll shine the spotlight on NYX Professional Makeup, one of Olapic’s earliest and most digitally-savvy customers. Bernice Merlini, the brand’s marketing director for ecommerce and digital marketing, will discuss how the brand thoughtfully approaches the mix of visual content formats and channels, all while maintaining an authentic brand voice and steadfast customer focus to drive meaningful consumer experiences.
In this webinar, you will learn how NYX:
- Went from early e-commerce success to a digitally-driven in-store experience to a newly launched mobile app
- Personalizes content for the makeup newbie through the professional makeup artist
- Navigates the marketing technology ecosystem to craft more compelling brand experiences
Attendees will also learn how to adapt these lessons to optimize their own brand strategy.