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Social networks are complex ecosystems, and with the proliferation of new platforms, trends, and technology it can be difficult to keep up with the changes. Our latest research delves into the psychology behind why consumers follow influencers and why consumers share, to enable brands to inspire this behavior through marketing.

Learn how Olapic clients like Sephora pair the psychology behind social media with features from our refined technology to drive meaningful customer experiences, engagement, and buying behavior.

Pau Sabria, CEO and co-founder, Olapic
Ashley McCollum, Product Manager, Sephora