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Olapic’s Webinar Series | Unlocking growth in TikTok through authenticity and creativity.

When it comes to fast-growing mobile apps, everyone is buzzing about TikTok. Over the last few years, the short-form video app has grown to become Gen Z’s favorite platform and it shows no signs of slowing down. With people staying at home during the COVID-19 pandemic, TikTok is now attracting larger audiences in search of entertainment.

So, if you are still wondering if it is time for your brand to jump on the TikTok bandwagon, the short answer is yes. With over 800 million monthly active users, the platform is quickly becoming a must-have for brands: a creative playground with endless potential. Plus, it presents an enormous opportunity to advertisers, as their ads platform is relatively little-known and less saturated.

As the short-form video app is centered around real people and experiences, user-generated content is more relevant than ever. Our next webinar touches upon how brands can leverage TikTok to really connect with new audiences and create communities built on the foundation of joy, creativity and authenticity.

For this session, we’ve got Ryan Byrnes, Partner Manager at TikTok, joining us to share top emerging trends, advertising options and best practices to create relevant, meaningful and authentic content that resonates.


Unlocking growth in TikTok through authenticity and creativity

Date and Time: 

Thursday, July 16th. 11AM EST / 8AM PST / 4PM BST / 5PM CEST


  • Why TikTok and why you should care?
  • Key platform trends and user behaviour.
  • Why is user-generated content, authenticity and creativity so native to TikTok.
  • TikTok media opportunities, ad formats and measurement capabilities.
  • Best practices to stand out and build long-lasting connections with consumers.



Ryan Byrnes
Partner Manager, TikTok.

TikTok Logo

Ted Lattis
Senior Manager Customer Success & Partnerships, Olapic.


Megan Kresinske
Marketing Director, Olapic.